![]() ![]() Says his manager at RXR Sports, Jonathan Retseck, “For rock climbing, that’s pretty good.” Though he’s avoided the big-time exposure that comes with big-time sports brands, Honnold will almost certainly make seven figures this year and next. He gets paid handsomely to speak to investors and corporations, often repurposing a Ted Talk he gave last year about “mastery.” He’ll soon become part-owner of a national chain of climbing gyms, a speculative bid on an expected uptick of interest in rock climbing. ![]() Italian climbing company La Sportiva offers shoes, and Utah-based Goal Zero works with him to market solar chargers for phones. A company called Stride provides him with health insurance. and abroad, has seen an uptick in attention and partnerships as well.īlack Diamond and Maxim sponsor his climbing gear. His nonprofit, The Honnold Foundation, which works on solar energy and aid projects for impoverished communities in the U.S. He also has shares in the company, which could yield dividends when it stages its IPO soon. (Honnold still uses the van that appeared in Free Solo for overnight climbing trips with his girlfriend, Sanni McCandless.) He has another ambassadorship deal with Beyond Meat, a company that makes plant-based products that resemble meat. On Oscar night, Honnold is expected to show up in a Rivian R1T All-Electric pickup truck - and sport a custom-made tuxedo that The North Face is having made just for the occasion. Rivian, which markets itself as the manufacturer of the “world’s first Electric Adventure Vehicles,” consults with Honnold on design. “And the film hasn’t even hit streaming yet.” In November, Honnold struck a multiyear brand ambassador partnership with car company Rivian, which considers Honnold a “superuser” because he lived in a van for so long. “It’s like a snowball going downhill,” he says. 24, the National Geographic-sponsored team that captured the epic journey on film, including Chin and his co-director and wife, Elizabeth Chai Vasarhelyi, might be going home with an Oscar statuette.įree Solo has brought a slew of opportunities to Honnold. Honnold, of course, goes on to do just that, his ascent of El Capitan’s Freerider route without ropes or harnesses ranking as a nearly unparalleled feat of physical achievement. Early on, filmmaker Jimmy Chin’s camera lingers on an unidentified man’s back as a disembodied voice (both belonging to Leto) asks Honnold if he would ever consider free-soloing the 3,000-foot granite monolith that is El Capitan, the mecca of the rock-climbing world. Leto makes a stealth appearance in Free Solo. “I’m getting my ass kicked,” the actor says, “which is great.” Leto continued to climb, and his friendship with Honnold grew. “There was one part where I grabbed on the end of a rope during one really slabby section,” he says. Leto, 47, remembers scrambling along a thin blade of granite toward the summit and nearly falling off. ![]() It was one of Leto’s first climbs, and they stayed out into the night. Shortly after they met, the pro climber took Leto up a classic mountain route called Matthes Crest northeast of Yosemite Valley. Leto was working on The Great Wide Open, a series of five short films about national parks and the men and women exploring them, including Honnold. Unlike the many people in Hollywood who have reached out to Honnold since the release of Free Solo, Leto, who fronts the rock band 30 Seconds to Mars and won a best supporting actor Oscar for 2013’s Dallas Buyers Club, has been climbing with him since 2015. ![]()
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